Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947.
She unexpectedly began her career on the Swiss ski slopes, opening the first boutique in Capri in 1950. Cosmopolitan, constantly traveling between her native Florence and the jet set's favorite holiday destinations, she imagined the modern woman following a revolutionary intuition, full of style and personality. He dresses her with easy, immediate clothes, which express a new idea of elegance: fast, joyful, spontaneous, effortless. It embraces, with a unique sense of color, the American idea of sportswear, of absolute comfort, which it combines with an innate sense of beauty and luxury. He creates a permanent mark, summarized in the prints that earn him the title of Prince of Prints.